Even though I’m a housewife that doesn’t mean I’ve thrown in the dish towel when it comes to fashion. When I’m not wearing my apron I’m out in about with family, friends, and if I’m lucky a night out on the town. This means I need a wardrobe that can take me from looking good casual to desirable dressed up. I came across a new clothing line called Propr started by David Arquette, Ben Harper, and David Bedwell. I love the versatility of the fashions so I wanted to find out more about Propr. Here’s my interview with David Arquette:

HIH: Tell us how Propr started?

David: Propr was started because Ben Harper, David Bedwell, and myself (David Arquette) all of whom share a love for clothing and a desire to be part of a company that made clothes that people will LOVE as well. We each have our own individual style but there are things that cross over between all of us… That’s what we focus on – clothing that people can make their own and feel comfortable in.

HIH: I dig the logo for Propr. Why three owls?

David: The three Propr owls of our logo represent the vision we share on fashion. Owls are such mysterious and brilliant creatures, they have a history steeped in mythology, and they can see what others can’t. Hopefully those are traits that will define us as a company as well.

HIH: I saw some pics from a recent show, Courteney Cox Arquette was wearing Propr and I thought to myself, “Hey I could wear that to my kiddo’s next play date.” Are you going for a more accessible look for the general public?

David: The look and feel of our clothing is geared toward an individuals’ style and people feeling comfortable in our clothing. We use a lot of organic cotton but we never let it compromise our esthetic, it’s our goal is to produce accessible and wearable garments – that a mother can wear to a play date or dinner and feel confident and stylish. We also make the highest quality garments at affordable prices so that wearing Propr fits with your budget and way of life.

Courteney Cox Arquette in Propr

HIH: What do your wives think about this new venture? Do they give you any ideas or feedback for the collections?

David: Our wives have a tremendous say in the clothing we produce. We went through their closets to see what they loved and what they didn’t. We ask them to model our clothes and participate in our fittings as well as listening to them if they have suggestions on what they want in a brand.

HIH: How do you manage your different styles together? Do the three of you have similar fashion ideas?

David: All three of us like blending contemporary clothing with vintage pieces – so when you see our line you’ll notice a focus on detail the way clothing used to be made.

HIH: Both you and Ben have worn some very unique and wild styles to some red carpet events. Will any of those red carpet looks be revisited in the Propr line?

David: For the most part the clothing we produce is accessible to all and not as out there as some of the clothing Ben and I have worn on the red carpet… Although if we are incredibly successful watch out for a couture line that will put the dressed in black crowd to shame.

HIH: What’s the inspiration behind the designs?

David: We take our inspiration from Icons of fashion, Twiggy, Audrey Hepburn, The Beatles, Steve McQueen and vintage styles we find that speak to us.

HIH: Will there be any his and her shirts or sweaters happening?

David: There are some fabrics that cross over to both the men’s and women’s line but they’re not made to be worn together per say, but if that is what you’re into that is just what we want – people making our clothes their own.

HIH: When and where can we start shopping?

David: Propr will be in stores and on the internet starting March 19th 2009. At select Bloomingdales, Kitson, Fred Segal Trends (Santa Monica), Dress (San Francisco), and Satine (On 3rd in Los Angeles). Also check out proprclothing.com and thanks for supporting a new American clothing line born of LOVE.